A clarity artifact that defines the problem, constraints, shaped solution, success signals, and rollout plan for a project.

The Intent Brief is the input of Project IO.

It ensures the team begins with shared intention, aligned boundaries, and a shaped understanding of what “good” looks like before execution begins.

Overview

1. Problem: What we’re solving, why it matters, and who it affects.
2. Constraints: The boundaries (time, resourcing, and no-gos).
3. Solution: The shaped concept, including desired outcome, shapes, and iterations.
4. Measurement: The signals and indicators we expect to observe.
5. Release: How the solution will be rolled out to users.

Problem

A clear articulation of what we’re solving and why it matters.

Description

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The friction, bottleneck, or opportunity.

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Example:

Researchers repeatedly recreate filter sets every session, slowing down exploration.

Importance

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Why this problem is worth solving now.

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Example:

This repetitive setup adds unnecessary cognitive overhead and delays high-frequency workflows.

Audience